Lambeth Council is sending four senior officials to Cannes this week in a bid to convince developers to invest in Waterloo and other regeneration areas across the borough.
MIPIM is an international property trade fair held in Cannes on the south coast of France each March.
This week Lambeth has a small exhibition in the London pavilion at MIPIM and will be sending a team of town hall officials to Cannes.
A spokesman said: "Four senior Lambeth Council officers will be attending MIPIM, and the associated costs are being met through partner sponsorship. There will be no cost to the taxpayer.
"They will be there working hard to encourage strategic inward investment as part of the borough's contribution to driving forward the central London economy.
"They will be getting the message across that Lambeth Council is very much in the business of delivering economic growth, new homes, more jobs and better infrastructure – with an obvious focus on places like Waterloo, Vauxhall and Brixton.
"They will also be working to get the best possible partners for the council's major investment programmes, including regeneration in central Brixton and many of the borough's estates."
Two years ago Southwark Council leader Peter John and chief executive Eleanor Kelly travelled to MIPIM as guests of Elephant & Castle developer Lend Lease. Southwark did not take part in MIPIM last year and is not sending anyone to Cannes this week either.