A Fiat 500 car has been loaded into one of the London Eye's capsules ahead of the launch of the car at 8pm on Monday - 500 hours into 2008.
The car takes 'flight' on the Eye during a light show over the River Thames at the event, which also features live performances by Mika, The Feeling and The Vibrants.
The car will remain in the pod for two weeks.
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