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The Pain Exchange Buzz Wire Challenge


This event is in the past. This is an archive page for reference.

A giant buzz wire in the shape of the word 'pain' will be set up on the South Bank to launch Pfizer's new Pain Exchange website.

As participants cautiously navigate the wire's twists and turns to reach the end of the word, any accidental touches are notched up with sounds and words which appear on screens either side of the wire to reflect pain as it increases in severity.

When
  • 9.30am-12.30pm
  • FREE
Where

South Bank Riverside Walkway
The Queen's Walk near Gabriel's Wharf, Upper Ground, London, SE1
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This event is in the past. This is an archive page for reference.
 
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