New research shows that the UK's most recognisable landmark is the London Eye - but few people recognise an image of the South Bank without it.
The study carried out by ICM on behalf of ConstructionSkills shows that 98 per cent of people were able to recognise the London Eye at first glance.
Less than half of the respondents (41 per cent) could identify an image of the South Bank without it. The London Eye is also the landmark which has had the greatest impact in bestowing an identity on its location, with an increase of 58 per cent of people recognising the area once they saw it.
"In conducting this research, we wanted to inspire in people an appreciation of their built environment and the impact it has on their perception of 'place'," says Paul Sykes, recruitment manager at CITB-ConstructionSkills.
"It really illustrates how a career in construction allows people to 'make their mark'. The survey was carried out as part of our Positive Image marketing campaign which aims to encourage more quality recruits into the construction industry."