It could have been a ploy to draw unsuspecting tourists searching for the world's most famous zebra crossing to Bermondsey, but in fact it was a simple error by property developers.
Visitors to Abbey Street in Bermondsey could have been forgiven for being confused when a sign announcing Abbey Road was mounted on the soon-to-be-completed Pitman Building earlier this week.
The building is part of the Bermondsey Spa development by Hyde New Homes.
"The sign has now been taken down and it will be rectified," said a spokeswoman for Hyde after the developer was alerted to the gaffe by the London SE1 website.
The Abbey Road street sign in NW8 – home to the famous recording studios – is one of the most stolen in London.
Transport for London has displayed a poster at Abbey Road station on the Docklands Light Railway to warn visitors looking for the zebra crossing made famous by The Beatles that they are in the wrong place.