The new Sainsbury's Local store in Bermondsey Square opened for business on Friday morning when pupils from Tower Bridge Primary School cut the ribbon.
To mark the opening of the store Sainsbury's has presented Tower Bridge Primary School with play equipment from its Active Kids scheme. Four pupils from the school were on hand to cut the ribbon to officially open the new shop.
The first customer – a local resident who described the arrival of Sainsbury's as "fantastic" – was presented with a bouquet of flowers and a bottle of champagne whilst staff applauded.
All customers on the first day of the new store were given a free reusable 'bag for life' (normally 10p each) to encourage re-use.
The store will be open daily 7am to 11pm and Sainsbury's says that it will operate "with the greatest of respect for neighbours".
Bermondsey Square – which hosts the weekly Bermondsey Antique Market on Friday mornings – will also soon feature a Del'Aziz restaurant and a small art house cinema.
And this week Aldi regional director Graham Hetherington told the Evening Standard: "We are looking at opportunities right in the heart of London. We may not go right into the middle of the city straight away, but I've been looking at sites in the London Bridge area."