The organiser of the weekly farmers' market in Bermondsey Square has issued a "use it or lose it" message to shoppers as traders struggle to make a profit.
The Saturday morning market was launched in November but has suffered from a lack of customers in recent weeks – not least due to the cold and wet winter weather.
Some traders have abandoned the market or, like the fishmonger, reduced their attendance from weekly to monthly.
She added: "This really is use it or lose it time."
"I particularly enjoy the lamb and bacon from Animal Farm and the excellent organic vegetable stall.
"It's great that the Square is being used on more than just Fridays and I hope that after a difficult start due to the awful weather we've been having that the farmers market will flourish.
"I am working with London Farmers' Markets and Southwark's new markets manager to see what we can do to improve signage and how Southwark can help the market during its early months.
"I'd encourage SE1 readers to try and use the market and to finish off their shopping trip by trying the three excellent new bars and restaurants around the square."
• Bermondsey Farmers' Market is held on Saturday mornings from 10am to 2pm in Bermondsey Square.