A new midweek farmers' market is to launch at Guy's Hospital in late September.
The new market – to be held on Tuesdays between 9am and 2pm from 24 September – is organised by London Farmers' Markets.
The market will be situated in Memorial Arch Square on the Guy's Campus of King's College London.
LFM insists that all products sold at its markets are raised, grown, produced, gathered, caught or baked within 100 miles of the M25.
Traders at the new market will include Dr Adrian Izzard of Wild Country Organics.
Fisherman Martin Yorworth will sell fresh fish from the Thames Estuary.
Essex's James Coe will be selling farm-raised free range poultry and lamb. From October his stall will offer farm-shot partridge, pheasant and even pochard.
The market will operate on a trial basis until the end of 2013 and if successful will become a permanent feature in 2014.
The new London Bridge market may draw objections from Borough Market which has traditionally enjoyed legal protection from rival markets operating within 1,000 yards.
The proposed site of the Tuesday market is around 800 yards from Borough Market.