A new range of single-speed bikes is being exhibited at SoBo in Tower Bridge Road as the coffee shop and gallery launches its new evening menu.
Foffa Bikes – a joint venture between Dani Foffa and Tyson Sadlo – will not only sell single speed bikes, but will also be a hub for bike enthusiasts, fanatics and the plain curious to meet, relax and talk bike while enjoying an Italian coffee from the in-house cafe.
Dani Foffa had walked away from his secure City job and was selling his bikes from his SE1 flat when photographer Tyson Sadlo discovered his unique approach to customer service.
The pair decided it was time a bike shop was opened up providing people with the option to not only buy customisable single speed bikes at an affordable price, but also to try them out beforehand through a bike hire scheme.
Customers can hire bikes for an hour, a day or even a week or more. For those that choose to then buy a bike, Foffa will refund the difference towards your new purchase.
Foffa's signature bike is a lightweight Prima single speed. Available as fixed or freewheel with a choice of 7 colours, these bikes have more than 20,000 different combinations of designs starting from £450.
SoBo, which launched six years ago, is now open until 10pm every Thursday, Friday and Saturday with a selection of wines, beers and ciders along with tapas-style snacks.
Editor's note June 2010: SoBo is no longer open in the evenings