London SE1 website team

Dulux dog drops in to Lower Marsh on Independents' Day

A celebrity appearance by the Dulux dog was one of the highlights of Waterloo's celebrations of the first ever 4 July Independents' Day - a national initiative to promote small local shops.

Dulux dog drops in to Lower Marsh on Independents' Day
Shoppers in Lower Marsh on Wednesday were invited to have their photo taken with the Dulux dog
Dulux dog drops in to Lower Marsh on Independents' Day
Waterloo traders were among the first in the country to sign up to Skillsmart's Independents' Day campaign

Independents' Day is a national campaign run by Skillsmart and Waterloo hosted the launch of the initiative back in February.

Representatives of David Fullerton, FloraMay, The Toolshop, South Bank Cards, Greensmiths, Waterloo Body Station, Twice The Siren, Ian Allan Bookshop, I Knit London, What The Butler Wore and Radio Days were chosen to be the public face of the promotion.

Waterloo Quarter BID worked with local shops to put on a programme of activities on Wednesday, including an appearance by the Dulux dog, market stalls from The Old Vic Tunnels and Waterloo Body Station, a Lower Marsh barbecue at Greensmiths, discounts at selected shops and a raffle.

Wednesday also marked the launch of a new website –"> – designed to reveal some of the stories behind Waterloo's quirky shops and businesses.

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