The Hilton London Tower Bridge which opens this week is the latest addition to SE1's growing portfolio of business and tourist accommodation.
Designed by Jestico & Whiles, Hilton claims that the 245-room hotel "combines innovative and functional design with the highest level of service".
"I'm extremely excited about what we're offering our guests," says general manager Guy Klaiman. "I don't expect that they will have experienced anything like this in a Hilton before. We're confident that the Hilton London Tower Bridge will be the talk of the town this year.
"Inside we've focused on using fluid lines, atmospheric lighting and exciting textures so every guest will experience something different every time they stay with us.
"Our aim is to engage and enrapture a whole new generation of business and leisure travellers for Hilton".
The hotel boasts 245 guest rooms, including 55 executive rooms, an executive lounge with scenic views, nine meeting rooms, a banqueting suite, LivingWell Express health club, the Larder Restaurant and the Ruba Bar.
Double guest rooms at the new Hilton London Tower Bridge can be booked from £169 + VAT.