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Vinopolis releases more details of wine tour refurbishment

As Vinopolis prepares to close its wine tour on 24 June, the attraction has announced further details of its multi-million pound refurbishment project.

Vinopolis releases more details of wine tour refurbishment
Sketch image of the new-look space by creative design agency EMG

"The Vinopolis Wine Tour has been running for over a decade and we've had millions of customers visit us and enjoy the experience over that time," says managing director Lucy Haines.

"However, it is time to modernise and cement our reputation as a destination for food and wine enthusiasts. The new experience will remain as an informal introduction to wine and spirit tasting but with interactive educational opportunities, modern technology and more links to food and wine matching principles.

"The whole format for the tour space has been reviewed and we are increasing the level of engagement and expertise available which will not only complement the visitor experience but make it feel personal too. We can't wait to reveal our full plans later this summer."

The revamp includes a new 'winery' which will form the core of the Vinopolis educational zone, where visitors will be encouraged to browse through interactive screens to explore different techniques that take on a journey from grape to bottle.

When the tour reopens in October there will also be a new geography zone which will demonstrate the impact the weather has on flavours and grape varieties and show visitors how to understand what to expect from wine in different climates.

"We're dedicated to making sure that visitors to Vinopolis get a unique wine tasting experience in an environment that is as interactive, social and educational as they want," says Lucy Haines.

"There is so much on offer at Vinopolis – for both the amateur and enthusiast – and we feel that this refurbishment will make it a destination of choice that our visitors will return to time and time again."

During the refurbishment the venue's restaurants will remain open and the masterclasses, wine tasting experiences and events will continue. Its seven event spaces, including the Great Halls, will remain open for private and corporate hire.

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