Borough Market has installed three free drinking water fountains for visitors as part of a drive to eliminate plastic bottles from the market.
The three fountains placed around the market will mean that visitors are never more than a short walk away from free drinking water.
Each fountain has two streams of water to drink from and one to refill reusable water bottles. Plans are currently in place to produce Borough Market refillable bottles made from recycled plastic that can be purchased from stalls around the market.
"It's great that people are increasingly aware of the health benefits of keeping hydrated, but we've been troubled to see increasing numbers of plastic bottles used every day, which damage the environment and add to litter," said Darren Henaghan, managing director of Borough Market.
"By using the new Borough Fountains our visitors will be able to refill and refresh without having to buy a plastic bottle each time.
"We are proud to take this significant step forward as part of our ongoing commitment to making Borough Market Britain's greenest place to shop and hope that others will follow suit."